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World-first MR roller coaster · Launched May 2024

El Diablo Neo

The world's first Mixed Reality coaster.

Coaster · Adventure PortAventura World · Tarragona, Spain
Discover the experience

The premise.

High in the mountains of Guanajuato sits a silver mine no one has entered in a hundred years. The only way in is a cursed mining train. You just bought your ticket.

El Diablo Neo reimagines one of PortAventura's legacy roller coasters as a Mixed Reality journey into a Mexico that shouldn't exist. As the train climbs, the world bends: ancient sculptures rise from the earth, pyramids float between the mountains, creatures the size of cathedrals guard the tunnels. The experience is fully language-independent — there is no voice-over, no subtitles, no explanation. Just gravity, steel, mythology and the deepest integration between MR rendering and real-world motion ever built for a coaster.

The numbers behind the experience.

50K+
Riders
Since May 2024
8.2/10
Score
600 verified reviews
1st
In the world
Pioneering MR coaster
∅ lang
Barrier-free
Universal visual language

Welcome to Neo

Where story meets site.

Four moments from the 12-minute journey. Real space, real guests, real reactions — augmented by everything the place could never show on its own.

Stone tunnel opening to golden light over coaster track
The mountain opens. Real Catalan sky, real coaster track, Mexican myth overlaid with pixel-perfect motion tracking.
Mythical feathered serpent guardian of the mine
Floating pyramids of Guanajuato. Ancestral architecture rendered in CGI at scale, synced to the coaster's every peak and drop.
Family on the coaster face-to-face with a giant feathered serpent
Creatures the size of cathedrals. The mine's guardians react to your position on the track. No two rides look the same from the lead car.
Adult riders wearing MR glasses on the coaster, mid-experience
The only way in. The cursed mining train — a real PortAventura coaster transformed into a portal for every rider who boards it.

From first site visit
to opening day.

Operational speed is part of the promise. Every We Rise Up experience follows the same five-stage process — we iterate on it, we don't reinvent it.

Total delivery 28 weeks
Engineering, mythology and motion fused into a single ride.
  1. 01 · Engineering survey
    Week 1–3

    Full coaster dynamics survey. Motion capture of the track to sub-centimeter accuracy. Hardware certification for MR headsets at 80+ km/h.

  2. 02 · Narrative & art direction
    Week 4–10

    Art-directed in collaboration with Mexican cultural consultants. Guanajuato mythology woven into a language-free visual narrative.

  3. 03 · CGI & motion sync
    Week 11–22

    Full CGI production. Real-time rendering pipeline. Frame-perfect sync between headset and coaster physics across every second of the ride.

  4. 04 · Safety & certification
    Week 23–28

    Independent safety audits. Headset durability testing. Staff procedure design for rapid turnaround between runs.

  5. 05 · Launch
    May 2024

    World premiere as the first MR coaster ever commercialised. Sold out within the first week of operation.

Bring an experience
like this to your site.

We design, build and launch Mixed Reality experiences for cultural sites, theme parks and heritage institutions worldwide. Zero upfront investment. Live in 3–6 months.